Overview of Insurance Web Aggregator License
In India, Insurance Web Aggregators provide consumers with the ability to compare various insurance products available in the market. These platforms offer an overview of features, prices, and other details of different insurance policies, helping buyers make informed decisions. However, before engaging in any aggregation activity, Insurance Web Aggregators are required to obtain an Insurance Web Aggregator License from the Insurance Regulatory and Development Authority of India (IRDAI).
The primary objective behind the introduction of Insurance Web Aggregators in India was to raise awareness and educate people about various insurance products. Traditionally, individuals relied on insurance agents to purchase policies, often facing high commissions. To combat this, the IRDAI introduced a transparent, digital, and regulated platform to reduce the malpractice of excessive agent commissions and provide users with better access to policy comparisons.
Concept of Insurance Web Aggregator
An Insurance Web Aggregator collects, organizes, and maintains data about various insurance products offered by different insurance companies. The gathered information is made available through an online portal, enabling consumers to compare policies in a convenient and accessible manner. These activities are governed by regulations established by the IRDAI, along with provisions from the Insurance Act and the Companies Act. To operate as an Insurance Web Aggregator in India, a company must obtain the necessary license from the IRDAI.
Legal Framework for Insurance Web Aggregator License
The following legal provisions govern the Insurance Web Aggregator License in India:
- The Insurance Act, 1938
- The Insurance Regulatory and Development Authority of India (Insurance Web Aggregator) Rules, 2017
- Mandatory Guidelines for Insurance Web Aggregators
IRDAI Guidelines for Insurance Web Aggregators
The IRDAI has laid down specific guidelines for Insurance Web Aggregators to ensure transparency and fairness in their operations. These include:
- Insurance Web Aggregators must not promote products or services of any single insurer.
- They are required to provide product comparisons based on an unbiased analysis report.
- The pricing of each insurance product must be displayed clearly.
- Rankings, ratings, and highlighting of best-selling products are prohibited.
Role of Insurance Web Aggregators
In India, Insurance Web Aggregators play a vital role in:
- Expanding and growing the online market for insurance products.
- Enhancing the customer’s experience during the purchase process.
- Assisting customers throughout the entire purchasing journey.
- Making the insurance sector more transparent and user-friendly.
Functions of Insurance Web Aggregators
The key functions of Insurance Web Aggregators include:
- Displaying detailed information about various insurance products on their platforms.
- Offering an unbiased comparison between different insurance policies.
- Sending potential leads to the relevant insurance companies.
- Selling insurance products through telemarketing services.
- Soliciting insurance products based on the leads generated via the website.