How to Start a TRADEMARK ASSIGNMENT

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Overview of Trademark Assignment

Trademark assignment refers to the transfer of ownership of a trademark from one party to another. This process involves transferring all or part of the trademark rights to a new owner. The transfer can occur with or without the associated goodwill of the business.

For registered trademarks, it is mandatory to record the assignment with the Trademark Registrar. The trademark can be transferred through deeds, agreements, or other legal methods between the two parties. Typically, the transfer involves a one-time payment and is formalized through an assignment deed. Whether the trademark is registered or unregistered, the assignee must file an application with the Registrar within six months to complete the assignment process.

Categories of Trademark Assignment in India

India recognizes several types of trademark assignments. Depending on the nature and requirements, the parties involved will fall into one of the following categories:

  1. Complete Assignment A complete assignment involves the full transfer of all rights to the trademark, including the right to further transfer, earn royalties, and more. In this case, the original owner retains no further rights to the trademark.

    Example: If "A" sells their brand’s trademark entirely to "B," after the transfer, "A" will no longer have any rights to the brand.

  2. Partial Assignment A partial assignment involves transferring only specific rights to the trademark, such as rights limited to certain products or services. The trademark owner retains rights over other areas not covered in the agreement.

    Example: If the owner of the trademark “xyz” agrees to assign it for animal-related products only, the trademark can only be used for those specific products, not for others.

  3. Assignment with Goodwill In this type of assignment, both the trademark rights and its associated goodwill are transferred to a third party. The goodwill refers to the value tied to the trademark, such as reputation and customer base.

  4. Assignment without Goodwill This type involves the transfer of trademark rights but without transferring the associated goodwill. Often referred to as a “gross assignment,” the buyer receives only the trademark rights, not the business value tied to the brand.

Forms and Fees for Trademark Assignment

To record an assignment, the following forms must be filed:

  • For pending trademarks: Form TM-M must be filed with a fee of INR 900 per mark.
  • For registered trademarks: Form TM-P must be filed with a fee of INR 9000 per mark.

Restrictions Under the Trademark Act, 1999

The Trademark Act, 1999 imposes certain restrictions on trademark assignments, including:

  • Use by multiple parties: A trademark cannot be assigned in a way that allows it to be used by different parties in different regions for the same goods and services.
  • Creative rights: A single trademark cannot be assigned to more than one person for the same category of goods or services.
 
 
 
 

Benefits of Trademark Assignment

Trademark assignment offers several advantages for both the trademark owner and the assignee. Here are some key benefits:

  1. Valuation of Trademark Creating a brand requires significant investment in terms of time, money, and effort. Through trademark assignment, the owner can monetize the trademark by transferring its value to a third party in exchange for cash, reflecting the brand's worth.

  2. Trademark Assignment Agreement as Legal Proof A trademark assignment agreement serves as a valid legal document that protects the rights of the trademark owner. It acts as proof in case of disputes or conflicts regarding the transfer of ownership, ensuring the legal rights of both parties are safeguarded.

  3. Access to an Established Brand The assignee benefits from acquiring an already established brand, which can provide immediate recognition, customer trust, and marketability, without having to build a brand from scratch.

How to Draft a Trademark Assignment Agreement

The process of drafting a trademark assignment agreement is crucial and should always be handled by a professional. The agreement should include the following key elements:

  • Effective Transfer Date: The date when the trademark ownership is officially transferred.
  • Trademark to be Assigned: Clear identification of the trademark being transferred.
  • Parties Involved: Both the assignor (trademark owner) and assignee (recipient) must be clearly stated.
  • Consideration: The agreed-upon payment or compensation for the trademark assignment.
  • Warranties: Any guarantees or assurances made by either party regarding the trademark.
  • Signatures: Both parties must sign the agreement.
  • Public Notary: It is advisable to have the agreement notarized for added legal validity.

Procedure for Registering Trademark Assignment

The process for registering a trademark assignment involves the following steps:

  • Assignment of an Unregistered Trademark: Under Section 39 of the Trademarks Act, 1999, an unregistered trademark can be assigned with or without its associated goodwill. The application for such an assignment is made using Form TM-16.

  • Assignment of a Registered Trademark: Section 38 of the Trademarks Act, 1999 allows for the assignment of registered trademarks with or without goodwill. Such an assignment is made using Form TM-23 or Form TM-24.

Trademark Assignment Procedure

The procedure for trademark assignment involves the following steps:

  1. Application Submission: The assignment process begins with the submission of an application either by the assignee, the assignor, or both parties. This application must include all the necessary details regarding the transfer of ownership, and it should be filed using Form TM-P.

  2. Filing with the Registrar: After completing the application, it must be filed with the Registrar of Trademarks. The filing must be done within six months of the acquisition of trademark ownership.

  3. Advertisement Requirement: The Registrar will specify the need for an advertisement of the trademark assignment. The details of this advertisement must be provided by the Registrar.

  4. Submission of Documentation: Along with the advertisement copy, a copy of the Registrar’s direction regarding the advertisement must also be submitted.

  5. Final Transfer: After reviewing all the submitted documents, the Registrar will officially transfer the trademark from the assignor to the assignee.